Noah's Noteworthy Blog

 What caught my attention the most was the tittle "In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’" PepsiCo a large company that we all know and VaynerMedia a company that I have never heard of both in the same title talking about "co-sourcing". After reading the article It was much more interesting than I had thought, Pepsi and VaynerMedia had been in business together for 15 years when Pepsi decided to do a co-sourcing marketing strategy combining out sourcing marketing agencies  and in-house marketing.  With this change in mind Pepsi's main focus is advertising on social media more specifically on TikTok. This change was necessary for PepsiCo advertising strategies are changing more and more people are online scrolling on social media then ever, PepsiCo is trying to take advantage of the chaining times. Since the change PepsiCo is able to output faster then ever a project that might have taken three months before can now only take 3 days...

       Hello, my name is Noah Evans. I was born and raised right outside of Chicago in Aurora Illinois and moved to Lebanon almost exactly two years ago now. Moving was a big change up, from seemingly endless streets, buildings, and traffic to trees, mountains, and rivers. My brother and I moved here after I graduated, he was ready to try something new and I had no idea what I wanted to do with my life. After moving I got a job as a letter carrier at the USPS and that was very obviously not for me, so I quit and signed up for classes at Linn Benton Community College. As of right now I am a business administration major but once I transfer to Oregon State I am changing my major to accounting. I enrolled in this class yes because it is a graduation requirement but also because I'm really interested in learning about the reason companies like Nike spend 1.6 billion on marketing. What really intrigues me is thinking about how that money is going to affect so many individ...